Want to drive more customers to your site and increase sales? Looking for a steady growth of your online business and stay ahead of your competition?
If yes, time to implement the latest e-commerce trends to give a modern shape and innovative look to your online site and make your online sales growth unstoppable.
It is important to stay up to date with the emerging trends in e-commerce in order to keep your brand and products in front of your audience. This is a useful strategy that helps you to improve the operations of your online store, allows you to attract a larger audience, deliver good user experience, and build your strong online presence and reputation.
Here we will discuss the latest e-commerce trends 2021 that every online retailer should be aware of and implement into their business to achieve maximum results. Let’s get started.
1. Voice Search
Among the list of the latest e-commerce trends, speech commands are on the top. According to the Google report, 27% of the online global population is now relying on voice search. Internet users are now preferring to use different voice assistants like Google Assistant, Siri, etc. on their mobile phones in order to check the latest updates on products they want to buy and shop online.
Voice assistants such as Amazon Alexa, Siri, Google Assistant are in huge demand across the world. This technology is easy to use and saves a lot of your time by removing the pain to write down your thoughts for searching. The best part is that you just need to give a simple voice command for the product that you are looking for and need not to touch a single screen. The device will automatically catch your voice notes and allow you to make your purchase orders.
2. Artificial Intelligence
Artificial Intelligence is everywhere. It’s like a person thinking about “Green Tea” and your website selling green tea appears on the search results. This latest trend allows retailers to offer their products and services online based on the shopper’s requirements. It helps them find out new ways to automate and improve store personalization and enhance the level of quality of customer service.
Almost every retailer is now implementing this advanced strategy into their business to increase sales and development. It helps them to build strong relationships with customers, understand customer’s demand, and improve the customer shopping experience by delivering 24/7 customer support.
3. Mobile 1st Shopping
Mobile shopping has been growing constantly. This gives users the ability to shop from anywhere with a stable internet connection. In 2019, it was estimated and predicted by Statista, a company that specializes in market and consumer data that 73% of e-commerce sales will take place on a mobile device. Keeping this in mind, online business owners must build their site with powerful and responsive designs to deliver the best consumer experience and give freedom to shop from their mobile phones.
4. Marketing Automation
Marketing automation is another latest trend that has gained huge popularity. This trend allows businesses to effectively market their products and services on multiple channels online and helps them in marketing automation. This platform lets markets check visitor’s shopping history, showcase new products and services based on the customers’ interest, retarget customers through remarketing or displaying necessary products, promote products on social media platforms, and more.
With chatbot implementation, businesses can improve customer experience and operational efficiency. Chatbots allow online sellers to connect with their customers and exchange their views, thoughts, and response to queries through messaging applications. This latest trend of e-commerce helps businesses to analyze users’ experiences, identify their intent, and correctly answer their queries to increase customer engagement.
E-commerce in itself has evolved in the last 10 years and trends have changed the way users use to shop online. With the rise of new tools and technology, the importance of e-commerce website development will continue to grow. These are impacting the industry and giving it a new shape.